Tag: brand
How Strong is Your Trademark? 5 Levels of Distinctiveness [Infographic]
Picking a mark to represent your brand can be one of the most important decisions you make. Think about the brands we see everyday. Apple. Coca Cola. Microsoft. These are immediately identifiable both with the company and the products they produce. Just how strong is your trademark? On one end of the spectrum, are descriptive… READ MORE
Trademarking a Scent: Hasbro Not Succeeding Yet
It was reported back in March 2017 that Hasbro, Inc., submitted an application to trademark the distinctive scent of Play-Doh, the Hasbro-owned toy modeling clay that we all probably remember playing with as children. Hasbro describes Play-Doh’s smell as “a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight… READ MORE