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trademarking colors

International Trademarks: Japan has Embraced Color

Trademarking colors has been a complex and confusing legal history question. Color has always been allowed as part of the mark design, but for many years trademarking was denied for stand-alone colors and schemes. Even now the TMEP begins from the principle that “[c]olor marks are never inherently distinctive.” The US Supreme Court finally overcame… READ MORE

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