Tag: priority
Trademark Priority: Risks of Too Much Secrecy and “Use in Commerce”
Trademark protection in the United States is based on “use in commerce.” Sometimes, competing businesses arrive at the same branding concept at about the same time, raising questions of trademark priority. With respect to trademark priority, as discussed below, too much secrecy can be risky. Many businesses legitimately want to shroud in secrecy various aspects… READ MORE