Tag: startups
Branding in the Digital Age: The Role of Trademarks in Securing Your Brand
Trademark rights exist primarily to avoid consumer confusion. They prevent two companies from selling competing products that use similar marks. With the rise of e-commerce, however, enforcing trademark rights, or even securing your desired trademarks for a brand, has become much harder.
How to Buy an Online Business and Receive More Profit
Do you notice an online business you would like to buy? Before you make an offer, know how to buy an online business. Here are tips to receive more profit. Wondering how to make more money without doing more work? You might want to buy an online business. Every 30 seconds, over $1.2 million dollars… READ MORE
How to Claim a Domain Name and Secure Your Website URL
How to Claim a Domain Name and Secure Your Website URL Did you come up with your company name and are working on your website? Reserve your name before someone else takes it! Here’s how to claim a domain name and how to secure it. Coming up with a domain name for your website can… READ MORE
Is Someone Illegally Using Your Trademark? The 8 Factor Trademark Infringement Test
The trademark infringement test is an umbrella term for several factors that courts use to assess confusion. The court will analyze and weigh each factor, determining if consumers in the marketplace are likely confused by both brands’ marks when they compete with one another–marketplace context being key here because it varies depending on case facts!… READ MORE
9 Steps to Business Success
So, you have a great business idea. Great! What now? Below are 9 steps that will help guide your idea from light bulbs to a profitable business. Step 1: Identify a Brand Name Branding is important and any new idea needs a name. There are many details that come into play when choosing a brand… READ MORE
How to Protect Trade Secrets Under Federal Law
Trade secrets are among the most valuable forms of intellectual property owned by any business. Those trade secrets should be and must be protected from misappropriation and unauthorized disclosure. As recently reported here, trade secret litigation is on the rise, particularly in federal courts since the passage of the Defend Trade Secrets Act of 2016…. READ MORE
How Can a Startup Monetize its IP Assets?
Intellectual property (IP) rights are valuable assets and startup companies need sophisticated legal and business strategies for monetizing these IP assets. The basic IP inventory for startup companies contains: Trade Secrets Trademarks Internet Domain Names Copyrights and Patents The obvious way in which new startup companies monetize their IP is to incorporate the IP into… READ MORE
Intellectual Property Primer for Startups
Many startup companies do not realize that their intellectual property (IP) rights are often their most valuable asset. Few startups have portfolios of real property or vast quantities of retail inventory and other physical assets. What startups usually have are ideas, and ideas are valuable if they are properly protected. The Basic Intellectual Property Inventory… READ MORE
How Startups Can Protect Their IP Rights
For businesses that are just starting out, intellectual property (IP) rights can be immensely valuable. Your IP rights could be the business asset that sets your company apart from your competitors. Equally important to growing a fledgling startup is entering into strategic and valuable business relationships with mature companies that can offer synergistic benefits for… READ MORE
Startups: Patent Filing Is Cheaper Than You Think
Filing a patent application as a startup can seem daunting and infeasible because the cost associated with obtaining a patent is so high. For most startups money is tight, and spending money on something as intangible as patent protection seems like a low priority. However, the benefits of having patent protection on an innovative device or method… READ MORE