Tag: trademark attorney
Is Someone Illegally Using Your Trademark? The 8 Factor Trademark Infringement Test
The trademark infringement test is an umbrella term for several factors that courts use to assess confusion. The court will analyze and weigh each factor, determining if consumers in the marketplace are likely confused by both brands’ marks when they compete with one another–marketplace context being key here because it varies depending on case facts!… READ MORE
10 Reasons Why You Should Register Your Trademark
Most business owners know it is important to register a trademark to uniquely identify their products and services in a crowded marketplace. A protected trademark sets you apart from the competition, helps drive traffic and sales, keeps customers loyal to a brand, and can influence consumer purchasing decisions. But wait – there’s more! (sound familiar?)… READ MORE
UDRP Element 2: Legitimate Rights in a Mark
UDRP Element 2: Legitimate Rights Now that you have the first element of the UDRP analysis down, let’s talk more in depth about the second element and what a complainant will need to prove in a domain dispute. What is the process for establishing legitimate rights in a domain name? While the complainant has the… READ MORE
Trademark registration for crowdfunding portals
Brand protection is an important consideration for any business and it holds true for crowdfunding portals. Just like having strong terms of use and privacy policies, trademark registration for crowdfunding portals is an important step in protecting a business. Crowdfunding portals are often designed to raise money for specific niche projects or, many times, social… READ MORE
Patents, Copyrights, and Trademarks: An Introduction
The world of intellectual property law primarily focuses on protecting assets. And the law provides different forms of protection depending on the asset. In general, these protections are found in copyrights, trademarks, and patents. These three types of protection apply to very specific assets, yet many people often confuse the three. To help clear up… READ MORE
West Michigan Trademark Attorneys
Revision Legal provides trademark registration for West Michigan businesses. Our attorneys have substantial experience drafting trademark applications and guiding businesses through the office actions and responses by the United States Patent and Trademark Office. Trademark registration is beneficial for a number of reasons. First, it gives your business nationwide priority to use your mark,… READ MORE