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Securing Trademark Rights For Your Startup

Branding in the Digital Age: The Role of Trademarks in Securing Your Brand

Trademark rights exist primarily to avoid consumer confusion. They prevent two companies from selling competing products that use similar marks. With the rise of e-commerce, however, enforcing trademark rights, or even securing your desired trademarks for a brand, has become much harder. Now that putting up a business online isTrademark rights exist primarily to avoid consumer confusion. They prevent two companies from selling competing products that use similar marks. With the rise of e-commerce, however, enforcing trademark rights, or even securing your desired trademarks for a brand, has become much harder. Now that putting up a business online is

M22 Keeps Trademark Protection After Agreement with State of Michigan

After seven years of litigation at the Trademark Trial and Appeal Board, the Ingham County Circuit Court, and the US District Court for the Western District of Michigan, many, many, many sleepless nights, and some of our best legal work, the Attorney General of the State of Michigan has dismissedAfter seven years of litigation at the Trademark Trial and Appeal Board, the Ingham County Circuit Court, and the US District Court for the Western District of Michigan, many, many, many sleepless nights, and some of our best legal work, the Attorney General of the State of Michigan has dismissed

cease and desist letters

Cease And Desist Letters: How To Protect Your Trademarks

Protecting Your Trademarks From Infringers Trademarks are an important way to protect your brand’s reputation. They also protect consumers because trademarks allow consumers to determine the source or origin of goods or services. Filing for trademark protection is the first step in enforcing your brand rights. However, in order toProtecting Your Trademarks From Infringers Trademarks are an important way to protect your brand’s reputation. They also protect consumers because trademarks allow consumers to determine the source or origin of goods or services. Filing for trademark protection is the first step in enforcing your brand rights. However, in order to

intellectual property in china

Find Out How to Protect Your Intellectual Property from Your Chinese Manufacturer

Any business with one eye fixed on the future knows that they can’t afford to stay out of China, one of the four largest emerging markets in the world. Unfortunately, businesses also know that they can’t afford to stay in China either, as China accounts for at least half ofAny business with one eye fixed on the future knows that they can’t afford to stay out of China, one of the four largest emerging markets in the world. Unfortunately, businesses also know that they can’t afford to stay in China either, as China accounts for at least half of

infringing upon a trademark

What You Should Do if Someone is Infringing Upon Your Trademark

Do you have a registered trademark that is being infringed upon? Check out this helpful guide to put a stop to it immediately. The U.S. Patent and Trademark Office receives half a million applications every year. About three-quarters of them get registered. That leaves a lot of people and companiesDo you have a registered trademark that is being infringed upon? Check out this helpful guide to put a stop to it immediately. The U.S. Patent and Trademark Office receives half a million applications every year. About three-quarters of them get registered. That leaves a lot of people and companies

how to sell your business

How to Sell Your Business: 6 Mistakes to Avoid When Selling Your Online Business

Did your online business receive success, and now major corporations want to buy your business? Before you agree, know how to sell your business and avoid these 6 mistakes. Do you own an online business that’s turned into a massive success over time? If so, you might currently be fieldingDid your online business receive success, and now major corporations want to buy your business? Before you agree, know how to sell your business and avoid these 6 mistakes. Do you own an online business that’s turned into a massive success over time? If so, you might currently be fielding

trademark infringement test

Is Someone Illegally Using Your Trademark? The 8 Factor Trademark Infringement Test

A court will apply the “likelihood of confusion” test in a trademark infringement suit. This is actually an umbrella term for several tests employed by the various federal circuits. However, most courts use a group of similar factors to assess confusion. The court will analyze and weigh each factor toA court will apply the “likelihood of confusion” test in a trademark infringement suit. This is actually an umbrella term for several tests employed by the various federal circuits. However, most courts use a group of similar factors to assess confusion. The court will analyze and weigh each factor to

9 Steps to Business Success

So, you have a great business idea. Great! What now? Below are 9 steps that will help guide your idea from light bulbs to a profitable business. Step 1: Identify a Brand Name Branding is important and any new idea needs a name. There are many details that come intoSo, you have a great business idea. Great! What now? Below are 9 steps that will help guide your idea from light bulbs to a profitable business. Step 1: Identify a Brand Name Branding is important and any new idea needs a name. There are many details that come into

intellectual property tips for architects

Intellectual Property: 3 Tips For Architects

As an architect your designs combine creativity, technical skill, experience and your unique style. You provide your clients with a customized experience and your work product is one-of-a-kind. Whether you focus on residential or commercial, custom design or license plans in bulk, your work and your business need to beAs an architect your designs combine creativity, technical skill, experience and your unique style. You provide your clients with a customized experience and your work product is one-of-a-kind. Whether you focus on residential or commercial, custom design or license plans in bulk, your work and your business need to be

How Strong is Your Trademark? 5 Levels of Distinctiveness [Infographic]

Picking a mark to represent your brand can be one of the most important decisions you make. Think about the brands we see everyday. Apple. Coca Cola. Microsoft. These are immediately identifiable both with the company and the products they produce. Just how strong is your trademark? On one endPicking a mark to represent your brand can be one of the most important decisions you make. Think about the brands we see everyday. Apple. Coca Cola. Microsoft. These are immediately identifiable both with the company and the products they produce. Just how strong is your trademark? On one end