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Businesses across the country are opening demand letters alleging that their websites violate California privacy laws by using common tracking technologies — the Meta Pixel, Google Analytics, TikTok Pixel, session replay tools, and advertising cookies. These letters often threaten class action litigation under statutes such as the California Invasion of Privacy Act (CIPA), the Electronic […]

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Launching an online business is exciting. It is also easy to skip the legal groundwork in the rush to get a product or service in front of customers. That decision tends to be costly. The legal documents your online business needs are not bureaucratic formalities — they protect you from liability, give you enforceable rights […]

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AI-powered shopping assistants are no longer a novelty. From product recommendation engines to real-time chatbots that guide customers through purchases, e-commerce businesses of every size are deploying these tools to boost sales and reduce support costs. But with that adoption comes a set of legal risks that many retailers haven’t fully thought through. Before your […]

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