Is Someone Illegally Using Your Trademark? The 8 Factor Trademark Infringement Test
The trademark infringement test is an umbrella term for several factors that courts use to assess confusion. The court will analyze and weigh each factor, determining if consumers in the marketplace are likely confused by both brands’ marks when they compete with one another–marketplace context being key here because it varies depending on case facts! […]
Read more about Is Someone Illegally Using Your Trademark? The 8 Factor Trademark Infringement Test