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Recent Posts

Verified Rights Owner Program: What You Need to Know About the eBay VeRO List

To protect the rights of owners of intellectual property, eBay has created a program called the "Verified Rights Owner" program ("VeRO"). eBay is an enormous online platform for retailers selling new and second-hand merchandise. eBay has millions of sellers and buyers. One problem with online sales platforms like eBay is that some sellers will sell…


Trademark Process: An Overview of "Published for Opposition"

When you make an application to register a trademark or service mark with the US Trademark Office, one step in the process is publishing your trademark in the Trademark Office's Official Gazette ("TMOG"). Officially, this is known as “publishing for opposition.” As the name implies, the purpose of publication is to allow third parties to…


The Top Five Reasons that Trademarking a Name is a Good Investment

Here are the top five reasons that having trademarks can be good for your business and are good business investments. 1. Trademarks are valuable business assets -- If created and prudently managed, trademarks can be very valuable business assets, on par with capital equipment, inventory, real estate and other saleable assets. As we discussed recently…


First Sale Doctrine: Buyers' Rights and the Right of First Sale

The first sale doctrine is a legal doctrine that applies to copyrights, patents and trademarks. The doctrine is slightly different for the three types of intellectual properties. But, in general, in each case, the first sale doctrine prevents owners/holders of intellectual property rights from controlling what happens to a physical product or work after it…


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