Category: Trademark

Trademarks are words, designs, symbols, logos, and other things that are used/associated with goods or services that identify the specific commercial source of the goods/services. COCA-COLA, APPLE, and GUCCI are just a few famous examples. If COCA-COLA is on the bottle, consumers know what to expect from the beverage in the bottle. The same for […]

The differences between trademarks and copyrights can be confusing. Both are similar in the following ways: However, understand that trademarks and copyrights are very different. The most important difference involves what they protect legally. Copyrights protect original works of authorship like books, movies, art, music, games, photographs, etc. Trademarks protect words, logos, designs, marks, and […]

Trademarks are marks, designs, words, phrases, logos, and other things that distinguish a company or business as the commercial source for some particular goods and/or services. Once established, trademarks are valuable business assets. For example, famous trademarks like APPLE and its famous apple-shaped mark are generally considered to be worth millions of dollars — if […]

The answer to this question is complex and nuanced. In the last decade or so, it has become fashionable to insist there is some stark dichotomy between what a trademark is and what a brand is. But the difference is not as stark as some marketers would like you to believe. The traditional definition of […]

The Circle R and the TM symbols both relate to trademarks and both can be physically placed on products, packaging, advertising materials, websites, etc. The Circle R symbol is an “R” enclosed in a circle (®). While both are trademark-related symbols, there are different eligibility requirements for use, meanings, and implications. Here is a quick […]

In the United States, at the federal level, trademarks are registered by the U.S. Patent and Trademark Office. Most U.S. States also offer trademark registration. Historically, trademark registration began at the State level and only became a federal issue in the late 1800s and early 1900s. Trademark registration is important and beneficial to the owners […]

In the U.S., registration of trademarks is handled by the U.S. Patent and Trademark Office (“USPTO”). The process officially begins with the preparation and filing of an application for registration. In addition, there are various fees that must be paid. In this article, the trusted Trademark Lawyers at Revision Legal offer a few reasons why […]

The U.S. Patent and Trademark Office (“USPTO”) administers the registration of trademarks. There are two Registries, one for fully functional and legally sufficient trademarks (called the Principal Register) and one for trademarks that are not quite “ready.” This second Register is called the Supplemental Register. Generally, when an individual or business files an application to […]

Under U.S. trademark laws, there is a legal concept called the “Doctrine of Foreign Equivalence”(“DFE”). Essentially, the DFE prevents the registration of trademarks that violate U.S. trademark rules where foreign language words are used instead of English language words that have the same meaning. Thus, “blaue Milchviehbetriebe” and “fermes laitières bleues” are not registerable since […]

As many know, changes in the last few years with respect to college athletics have allowed college athletes to get paid for their celebrity status. This has been accomplished through monetization of the NIL rights of the athletes in question. In this article, the NIL Rights Attorneys at Revision Legal answer a few Frequently Asked […]