Category: Trademark

The answer to this question is complex and nuanced. In the last decade or so, it has become fashionable to insist there is some stark dichotomy between what a trademark is and what a brand is. But the difference is not as stark as some marketers would like you to believe. The traditional definition of […]

The Circle R and the TM symbols both relate to trademarks and both can be physically placed on products, packaging, advertising materials, websites, etc. The Circle R symbol is an “R” enclosed in a circle (®). While both are trademark-related symbols, there are different eligibility requirements for use, meanings, and implications. Here is a quick […]

In the United States, at the federal level, trademarks are registered by the U.S. Patent and Trademark Office. Most U.S. States also offer trademark registration. Historically, trademark registration began at the State level and only became a federal issue in the late 1800s and early 1900s. Trademark registration is important and beneficial to the owners […]

In the U.S., registration of trademarks is handled by the U.S. Patent and Trademark Office (“USPTO”). The process officially begins with the preparation and filing of an application for registration. In addition, there are various fees that must be paid. In this article, the trusted Trademark Lawyers at Revision Legal offer a few reasons why […]

The U.S. Patent and Trademark Office (“USPTO”) administers the registration of trademarks. There are two Registries, one for fully functional and legally sufficient trademarks (called the Principal Register) and one for trademarks that are not quite “ready.” This second Register is called the Supplemental Register. Generally, when an individual or business files an application to […]

Under U.S. trademark laws, there is a legal concept called the “Doctrine of Foreign Equivalence”(“DFE”). Essentially, the DFE prevents the registration of trademarks that violate U.S. trademark rules where foreign language words are used instead of English language words that have the same meaning. Thus, “blaue Milchviehbetriebe” and “fermes laitières bleues” are not registerable since […]

As many know, changes in the last few years with respect to college athletics have allowed college athletes to get paid for their celebrity status. This has been accomplished through monetization of the NIL rights of the athletes in question. In this article, the NIL Rights Attorneys at Revision Legal answer a few Frequently Asked […]

Yes, as long as the proposed trademark meets the other requirements for registration. U.S. trademark laws do not require that only the English language can be used for trademarks. However, whatever the language, trademarks must meet the legal requirements, including functionality, distinctiveness, uniqueness, etc. For example, every trademark must function as a trademark in that […]

Without question, there are famous brands and trademarks that are global in their reach. The examples are nearly endless. Soft drinks like Coca-Cola and Pepsi, luxury brands like Tiffany and Gucci, restaurants like McDonald’s and Starbucks, and many more. When we speak of “brands,” we are, of course, speaking in terms of trademarks. Despite the […]

Anyone who follows college football probably knows about the Nico and Madden Iamaleava sagas. Nico Iamaleava was a 2024-25 playoff star quarterback for Tennessee with a Name, Image and Likeness (“NIL”) package worth $2.4 million, but ultimately unhappy. He announced on April 20, 2025, that he would be transferring to the UCLA Bruins (which, incidentally, […]