Category: Trademark

The USPTO’s failure-to-function doctrine rejects trademarks that don’t identify a unique source. Learn what causes these refusals, why distinctiveness matters, and how to choose a stronger mark.

If another business has registered your trademark, you may still have legal options. Learn how first-to-use rights, USPTO oppositions, and common law claims can protect your brand.

In today’s competitive market, your brand is one of your most valuable assets. People typically recognize your brand through its name and trademark. It is what makes your clients recognize your products and services, distinguishing them from others. Unfortunately, trademark infringement is a significant concern for businesses, particularly online businesses, where counterfeit goods or fake […]

When running a business, customers have various ways of finding you. In addition to visiting you at your physical location or DM-ing you on social media pages, customers may also find you through your domain name. It may also be the way customers remember you. That raises an important question for growing brands: Can a […]

A strong brand is the backbone of any successful e-commerce business. Your name, logo, and overall identity are what customers recognize and trust. When you have worked hard to build your brand, you should also consider protecting it. One way to do this is by registering a trademark, but you have to do it correctly. […]

In today’s digital economy, your Instagram or TikTok name is more than just a username. It is also your brand, how people find you, trust you, and ultimately decide whether to buy from you. Whether you run an online shop on these platforms or are a content creator, a common question keeps coming up: Can […]

Trademarks are one of the most valuable assets in a business. They represent and guard your reputation, your brand identity, and the trust you’ve built with customers over time. However, securing a trademark does not mean you have hit the jackpot. In fact, it is just the beginning of an ongoing responsibility. Trademarks can be […]

Choosing a brand name often feels creative and exciting, until the trademark process brings everything to a sudden stop. Many business owners usually assume that if a name looks different or uses a unique spelling, registration will be seamless. However, the reality is that the U.S. trademark system focuses on how consumers interpret the mark, […]

Naked trademark licensing can invalidate your trademark. Learn what it is, why it matters, and how to structure licensing agreements that protect your rights.

The USPTO refuses to register trademarks for cannabis products because marijuana remains federally illegal. Here’s what cannabis businesses should know.