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Trademark Process: An Overview of “Published for Opposition”

When you make an application to register a trademark or service mark with the US Trademark Office, one step in the process is publishing your trademark in the Trademark Office’s Official Gazette (“TMOG”). Officially, this is known as “publishing for opposition.” As the name implies, the purpose of publication is to allow third parties to… READ MORE

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The Top Five Reasons that Trademarking a Name is a Good Investment

Here are the top five reasons that having trademarks can be good for your business and are good business investments. 1. Trademarks are valuable business assets — If created and prudently managed, trademarks can be very valuable business assets, on par with capital equipment, inventory, real estate and other saleable assets. As we discussed recently… READ MORE

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