Category: Trademark

Fanciful trademarks like KODAK or XEROX are invented words with no prior meaning — and they’re the strongest marks you can register. Here’s why.

Trademarks protect brands; copyrights protect creative works. Understanding the difference helps you choose the right protection for your intellectual property.

A Michigan trademark lawyer helps businesses register, protect, and enforce trademarks. Here’s a breakdown of what they do and when you should hire one.

A brand is a marketing concept; a trademark is a legal protection. Understanding the distinction helps businesses protect their identity the right way.

The ® symbol means your trademark is federally registered. The ™ symbol is used for unregistered marks. Here’s what each means and when to use them.

Federal trademark registration gives you nationwide protection, legal presumption of ownership, and the right to use the ® symbol. Here’s the full breakdown.

The USPTO denies thousands of trademark applications each year. Learn the most common reasons for rejection and how to strengthen your application.

The Supplemental Register is for marks not yet distinctive enough for the Principal Register. Here’s what it offers and why it’s still worth using.

The doctrine of foreign equivalence can block trademark registration if your mark translates to a descriptive or generic term. Here’s how it works.

College athletes and businesses have questions about Name, Image, and Likeness rights. Here are answers to the most common NIL legal questions.