U.S. companies that conduct business abroad or that are interested in expanding into international markets should seriously consider the benefits of filing for international trademark protection on the valuable trademarks associated with the business. Having international trademarks in place can help protect the company’s brand, identity and products from beingU.S. companies that conduct business abroad or that are interested in expanding into international markets should seriously consider the benefits of filing for international trademark protection on the valuable trademarks associated with the business. Having international trademarks in place can help protect the company’s brand, identity and products from being