Tag: trademark monitoring
Cease And Desist Letters: How To Protect Your Trademarks
Protecting Your Trademarks From Infringers Trademarks are an important way to protect your brand’s reputation. They also protect consumers because trademarks allow consumers to determine the source or origin of goods or services. Filing for trademark protection is the first step in enforcing your brand rights. However, in order to maintain protection your brands, you… READ MORE
7 Lessons in Trademarks: Smashburger/In-N-Out Burger Battle Royale
According to recent news reports, fast-food hamburger chain, In-N-Out Burger (“In-N-Out”) has filed a federal lawsuit alleging trademark infringement against Smashburger, another fast-food hamburger chain. The trademark fight is over names for various burgers. The case has an interesting history and provides some useful lessons about trademark procedure and law. In-N-Out was founded back in… READ MORE
