Tag: trademark strength

Most business owners know it is important to register a trademark to uniquely identify their products and services in a crowded marketplace. A protected trademark sets you apart from the competition, helps drive traffic and sales, keeps customers loyal to a brand, and can influence consumer purchasing decisions. But wait – there’s more! (sound familiar?) […]

Mark strength is a measure of the distinctiveness of a trademark and can be represented on a linear scale, or as we call it, the Trademark Strength Spectrum. At one end of the scale are the strongest and most distinctive trademarks, such as arbitrary and fanciful marks. At the other are suggestive marks and descriptive […]