Category: Revision Legal

Retailers and online platforms are increasingly using personal data—your location, browsing history, shopping behavior, and even demographics—to set prices that vary from customer to customer. This practice, known as surveillance pricing, has attracted growing scrutiny from federal and state regulators. If your business uses algorithmic pricing tools or third-party data to inform pricing decisions, you […]

If your e-commerce business sells to customers in California, you are subject to a detailed pre-sale disclosure regime that goes beyond typical terms-of-service requirements. California law mandates that sellers make specific disclosures about their business identity, address, and return and refund policies before accepting payment from any California buyer. Failure to comply can expose your […]

When an AI chatbot speaks to your customers, it is speaking on your business’s behalf. If it gets something wrong — inventing a return policy, promising capabilities a product does not have, quoting an incorrect price, or providing inaccurate information about a service — saying “the AI made a mistake” is unlikely to protect you. […]

Buying an existing e-commerce business can look like a shortcut to an established brand, a proven customer base, and immediate revenue. But what you are actually buying is a bundle of legal assets and obligations — trademarks, copyrights, domain names, software licenses, customer data, supplier contracts, and platform accounts — and if any of those […]

Many business owners treat a cookie consent banner as a formality — a pop-up visitors click through before getting on with whatever brought them to the site. From a legal standpoint, that framing gets it backwards. The banner is a symptom. The real issue is whether your website is activating non-essential tracking technologies before obtaining […]

Running an e-commerce business involves far more than selecting products and setting up a checkout flow. Every online store operating in the United States has legal obligations that govern how it collects customer data, advertises products, handles email marketing, and designs its website. Ignoring these obligations — even unintentionally — can result in regulatory fines, […]

Running a Shopify store is one of the most accessible ways to launch an online business, but accessibility does not mean the business is insulated from legal liability. Many store owners assume that because Shopify provides the platform, Shopify also shields them from legal claims. That is not how the law works. Shopify supplies the […]

If you own a trademark that another business is using without permission, your first instinct may be to pursue a trademark dilution claim. But dilution is a narrow legal theory reserved for a specific category of marks, and the evidentiary bar is high. Unlike a traditional infringement claim — where you prove that consumers are […]

Many developers and technology founders assume that because software is built from lines of code, it cannot be patented. The reality is more nuanced. Software can be patented in the United States, but the path to protection requires careful planning. After the Supreme Court’s landmark decision in Alice Corp. v. CLS Bank International, 573 U.S. […]

Your website represents years of work — the writing, the structure, the voice, the expertise you have built into every page. From detailed practice area descriptions to original blog posts and product copy, your content is a business asset that helps potential clients find you, understand your services, and choose to work with you. When […]