Establishing Corporate Trademark Procedures Because trademarks can be so valuable to a corporation, it is essential for companies to implement internal procedures aimed at protecting those marks. These procedures should govern the creation, registration, and defending of the corporation’s trademarks. Selecting the mark IP managers should have a solid understanding of the trademark process. That… READ MORE

Revision Legal… At a Brewery Near You

We at Revision Legal love craft beer–especially Michigan craft beer, which is why we were incredibly excited to contribute to the crowdfunding campaign of our clients and friends at Rare Bird Brewpub in Traverse City, Michigan. Revision Legal has been proud to help Rare Bird, owned by partners Tina Schuett and Nate Crane, through the formation… READ MORE

ABC 7 out of San Francisco reports that McDonalds has filed a new intent to use trademark for “Lovin’ is Greater Than Hatin’.” And while a major corporation’s trademark filing is not necessarily news, it does demonstrate the importance of an intent to use trademark to corporate expansion strategy. An intent to use trademark allows… READ MORE

  (a) Marks registerable In addition to the principal register, the Director shall keep a continuation of the register provided in paragraph (b) of section 1 of the Act of March 19, 1920, entitled “An Act to give effect to certain provisions of the convention for the protection of trademarks and commercial names, made and… READ MORE

Trademark applicants often receive office actions denying their applications for trademark registration under Section 2(e)(1) of the Lanham Act. Under this section, an application for trademark registration can be denied on the basis that the mark “when used on or in connection with the goods of the applicant is merely descriptive… of them.” Merely descriptive… READ MORE

  No trademark by which the goods of the applicant may be distinguished from the goods of others shall be refused registration on the principal register on account of its nature unless it– (a) Consists of or comprises immoral, deceptive, or scandalous matter; or matter which may disparage or falsely suggest a connection with persons,… READ MORE