Category: Trademark Registration

A company-wide trademark procedure helps businesses identify, register, and protect their marks consistently. Here’s how to build a corporate trademark management system.

Revision Legal’s attorneys visited Michigan breweries to discuss internet law, trademark, and e-commerce topics with business owners in a relaxed setting. Here’s the recap.

McDonald’s filed intent to use trademark applications for its I’m Lovin’ It campaign slogans. Here’s what the filings reveal about how large brands manage trademark strategy.

Section 1091 of the Lanham Act creates the Supplemental Register for marks that can’t yet qualify for the Principal Register. Here’s what it covers and when to use it.

Section 2(e)(1) of the Lanham Act bars registration of merely descriptive marks. Here’s how to respond to a descriptiveness office action and argue for registration.

15 USC 1052 sets out what trademarks can and cannot be registered on the Principal Register. Here’s a breakdown of each provision and what it means for trademark applicants.