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If your e-commerce business sells to customers in California, you are subject to a detailed pre-sale disclosure regime that goes beyond typical terms-of-service requirements. California law mandates that sellers make specific disclosures about their business identity, address, and return and refund policies before accepting payment from any California buyer. Failure to comply can expose your […]

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Retailers and online platforms are increasingly using personal data—your location, browsing history, shopping behavior, and even demographics—to set prices that vary from customer to customer. This practice, known as surveillance pricing, has attracted growing scrutiny from federal and state regulators. If your business uses algorithmic pricing tools or third-party data to inform pricing decisions, you […]

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Buying an existing e-commerce business can look like a shortcut to an established brand, a proven customer base, and immediate revenue. But what you are actually buying is a bundle of legal assets and obligations — trademarks, copyrights, domain names, software licenses, customer data, supplier contracts, and platform accounts — and if any of those […]

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