Apple’s Passbook, a new pass software management tool that allows businesses to provide iOS users with boarding passes, event tickets, and loyalty cards, is an exciting new toolkit for mobile developers. With that said, it is important that mobile developers create their own terms of use or terms of service agreements to be integrated into Apple’s Passbook. Terms of use or terms of service agreements control the use, redemption, and distribution of passes contained within the Apple Passbook, and it is important to obtain a custom terms of use or terms of service agreement so that you can limit nefarious or unlawful uses of your passes, tickets, and loyalty cards.
If you seek an attorney to create a terms of use or terms of service agreement for your use of Apple Passbook, contact us today.
The answer to this question is complex and nuanced. In the last decade or so, it has become fashionable to insist there is some stark dichotomy between what a trademark is and what a brand is. But the difference is not as stark as some marketers would like you to believe. The traditional definition of […]
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The Circle R and the TM symbols both relate to trademarks and both can be physically placed on products, packaging, advertising materials, websites, etc. The Circle R symbol is an “R” enclosed in a circle (®). While both are trademark-related symbols, there are different eligibility requirements for use, meanings, and implications. Here is a quick […]
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E-commerce businesses must comply with federal and State-level advertising laws and regulations. This is true of any business. But e-commerce businesses face special challenges because there is a whole array of potential methods of innocently, accidentally, or intentionally violating advertising laws. These include the potential to engage in false and deceptive advertising practices, such as […]
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