Tag: brands

Amazon recently launched a new, updated Amazon Brand Registry Program, Brand Registry, which helps protects the brands of sellers who use Amazon as a platform to make sales. The whole function and purpose of a brand is so that consumers can readily identify manufacturers and products that they trust. Amazon Brand Registry: New Tools For Amazon […]

Trademarking colors has been a complex and confusing legal history question. Color has always been allowed as part of the mark design, but for many years trademarking was denied for stand-alone colors and schemes. Even now the TMEP begins from the principle that “[c]olor marks are never inherently distinctive.” The US Supreme Court finally overcame […]