As reported in Beverage Daily, the Oregon Attorney General filed a petition to compel 5 Hour Energy to turn over its formula in a connection with a multi-state investigation into the energy drink’s safety and advertising.
In general, trade secrets are information, formulas, or patterns that 1) derive independent economic value from not being generally known and 2) are the subject of efforts reasonable to maintain their secrecy.
5 Hour energy claims it has complied with Oregon’s request by disclosing the ingredients in the drink, but refuses to turn over the exact amount of each ingredient fearing the release would damage its business. Trade secret cases can often place a business’ core product in the center stage and risk an entire business model.
If you are facing trade secret litigation, or would like to learn how to protect your trade secrets, contact Revision Legal today at 855-473-8474.
There are some significant changes coming to the United States Patent and Trademark Office (USPTO) that will affect trademark filings beginning January 18, 2025. These changes include the introduction of the Trademark Center, new fees, and revised application requirements. Here is an overview of the key changes: The USPTO will retire the TEAS system, which […]
Read more about 2025 Changes to Trademark Fees
In today’s competitive e-commerce landscape, automated decision-making technology is becoming more and more important. From personalized product recommendations to targeted advertising and streamlined logistics, these systems help ecommerce businesses adapt and grow. But new regulations are on the horizon, and these changes could reshape the way e-commerce businesses use automation. The California Privacy Protection Agency […]
Read more about Automated Decision-Making Technology: California Releases Proposed Regulations
The Federal Trade Commission (FTC) has issued final amendments to its trade regulation rule concerning negative option plans, also known as the “click to cancel rule.” This rule aims to address widespread deceptive practices that prohibit customers from cancelling services in the same manner in which they signed up. Here’s a detailed summary of the […]
Read more about FTC Adopts Final “Click to Cancel Rule”