Partner
Our expert Lansing trademark lawyers are here to serve all of your trademark needs. Whether you are faced with a trademark infringement lawsuit or seek trademark registration, our Lansing trademark attorneys can handle your matter at reasonable rates. Our trademark lawyers have handled numerous trademarks for businesses in Lansing and across the state and have handled trademark infringement litigation in both the Eastern District of Michigan and Western District of Michigan. Contact us today for a free quote at (517) 505-2323.
Revision Legal is a full-service intellectual property law firm with attorneys experienced in every aspect of trademark law. Lansing businesses — from tech startups near Michigan State University to established manufacturers and service companies throughout Ingham County — rely on us for trademark registration, trademark maintenance, enforcement, and litigation. We handle matters before the USPTO, the Trademark Trial and Appeal Board (TTAB), and federal courts in both the Eastern and Western Districts of Michigan.
Federal trademark registration with the United States Patent and Trademark Office is the cornerstone of a sound brand protection strategy. Under the Lanham Act, 15 U.S.C. § 1051 et seq., registration on the Principal Register provides nationwide priority, constructive notice to all subsequent users, and a presumption of the registrant’s exclusive right to use the mark in commerce. For Lansing businesses that sell goods or services beyond Michigan’s borders — or that plan to do so — federal registration is not optional. It is the foundation on which all other trademark rights rest.
Our trademark attorneys conduct comprehensive clearance searches before filing to assess the risk of conflicting marks. A thorough clearance search examines the USPTO database, state trademark registrations, and common law uses. We then provide you with a written opinion analyzing the likelihood of registration and the risk of infringement claims. This upfront analysis saves clients from investing in a brand they cannot protect — or from receiving a cease-and-desist letter after launch.
The trademark application process does not end at filing. USPTO examining attorneys frequently issue office actions raising substantive objections — likelihood of confusion with existing marks under Section 2(d), descriptiveness refusals under Section 2(e), or procedural matters such as identification of goods and services. Responding effectively to office actions requires both legal knowledge and strategic judgment. Our Lansing trademark lawyers have extensive experience drafting responses that overcome USPTO objections and move applications toward registration.
If a conflicting third-party application publishes for opposition, we can file an opposition proceeding before the TTAB. Conversely, if your application is opposed, we defend your right to register. TTAB practice is a specialized area of trademark law; our attorneys are experienced in inter partes proceedings, including discovery, briefing, and oral argument before the Board.
Trademark infringement occurs when a party uses a mark in commerce that is likely to cause confusion with a registered mark. The Lanham Act, 15 U.S.C. § 1114, provides the statutory cause of action for infringement of a registered mark. Remedies include injunctive relief, recovery of the infringer’s profits, actual damages, and — in exceptional cases — attorney’s fees and treble damages. Counterfeiting cases carry the possibility of statutory damages up to $2,000,000 per mark per type of goods or services for willful infringement.
Our approach to enforcement is strategic. We evaluate the strength of the claim, the defendant’s market presence, and the realistic remedies available before recommending litigation. In many cases, a well-drafted cease-and-desist letter resolves the matter without court involvement. Where litigation is necessary, our attorneys are experienced in federal court proceedings and can pursue emergency temporary restraining orders and preliminary injunctions to stop infringement immediately.
A federal trademark registration is a valuable business asset that can be licensed to third parties in exchange for royalties or assigned in connection with a business sale. Trademark licenses must be carefully drafted to include quality control provisions — failure to maintain adequate control over a licensee’s use of the mark can result in “naked licensing,” which can invalidate the trademark entirely. Our attorneys draft and negotiate trademark license agreements, assignment agreements, and coexistence agreements that protect your rights while enabling your business relationships.
For businesses with multiple brands or product lines, ongoing trademark portfolio management is essential. Federal trademark registrations must be maintained through timely filing of Declarations of Use under Section 8, renewal applications under Section 9, and Declarations of Incontestability under Section 15 after five years of continuous use. Missing these deadlines results in cancellation of the registration. Our firm provides calendar-based portfolio monitoring to ensure your registrations remain active and your rights are preserved.
Revision Legal is not a general practice firm that handles trademark matters occasionally. Intellectual property is our focus. Our attorneys understand the USPTO’s current examination practices, the TTAB’s procedural rules, and the strategic considerations that differ between a startup protecting its first mark and an established company managing a portfolio of dozens. We serve clients on a flat-fee basis for most prosecution work, so you know your costs upfront without hourly billing surprises.
If your business is based in Lansing, East Lansing, Okemos, Mason, or anywhere in mid-Michigan, our trademark attorneys are ready to help. Contact Revision Legal today for a free consultation at (517) 505-2323 or visit us at revisionlegal.com.
Federal trademark registration provides Lansing businesses with nationwide priority rights and the legal presumption of ownership. The prosecution process—from clearance search through final registration—requires both legal expertise and strategic judgment. Revision Legal’s Lansing trademark attorneys guide clients through each stage of the process.
Trademark prosecution begins with a comprehensive clearance search. Before investing in a brand, businesses should know whether their proposed mark is likely to conflict with existing registrations or common law uses. A professional search examines the USPTO database, state trademark registries, business name databases, and internet sources to identify potential conflicts. Revision Legal evaluates search results and provides a written opinion on the registrability of the mark and the likelihood that the application will be approved.
When a USPTO examining attorney issues an office action—raising a likelihood of confusion refusal, a descriptiveness rejection, or other objection—Revision Legal prepares substantive responses. Successful office action responses may include legal arguments distinguishing the applied-for mark from cited marks, evidence of the mark’s acquired distinctiveness through long and exclusive use, consent agreements from owners of cited marks, or amendment of the identification of goods and services to eliminate conflicts. Not all office actions can be overcome, but experienced prosecution counsel significantly improves the odds.
Registration is only valuable if the mark is enforced. Lansing businesses that have invested in building a recognizable brand must be prepared to take action when competitors, counterfeiters, or domain registrants attempt to free-ride on that reputation. Revision Legal provides full-service trademark enforcement counsel, including:
Lansing businesses that want to build a strong brand and protect it effectively should contact Revision Legal’s trademark attorneys. We represent clients across the Capital Region and throughout Michigan. Call us at 855-473-8474 or contact us online to schedule a consultation.
Registering a trademark is one of the smartest investments you can make as a business owner. A trademark protects your brand, gives you exclusive rights to use your mark in commerce, and provides significant legal advantages — including a presumption of ownership and the ability to bring infringement claims in federal court. But many business […]
Read more about Six Important Trademark Questions Answered
Not everyone can oppose a trademark application or petition to cancel a registration. Here’s who has legal standing to initiate these proceedings at the TTAB and why it matters.
Read more about Who Has Standing to Oppose or Cancel a Trademark?
A trademark cancellation proceeding allows third parties to challenge an existing registration at the TTAB. Here’s how the process works and the grounds for cancellation.
Read more about What Is a Trademark Cancellation Proceeding?