Category: Trademark

Trademark priority is determined by first use in commerce, but secrecy around a launch can create risks. Here’s how to preserve your priority date without tipping off competitors.

The Apple vs. Samsung trade dress battle produced landmark rulings on protectable product design. Here’s what the case teaches about trademarking product appearance.

China’s trademark system has significant differences from the U.S. that catch foreign brand owners off guard. Here’s what to know before entering the Chinese market.

The USPTO’s Supplemental Register provides limited trademark protection for marks that aren’t yet distinctive enough for the Principal Register. Here’s when and how to use it.

Foreign brand owners registering trademarks in China face scams and unexpected liabilities. Here’s how to navigate Chinese trademark registration safely and protect your brand.

Japan now allows color marks to be registered as trademarks, following a global trend. Here’s what the change means for brand owners seeking international trademark protection.

Contributory trademark infringement holds parties liable for facilitating another’s infringement. Here’s how courts apply this doctrine and what it means for marketplaces and platforms.

Intent to use trademark applications let you reserve a mark before you launch. Here are seven key factors to consider before filing an ITU application with the USPTO.

Hasbro tried to register the scent of Play-Doh as a trademark but faced significant obstacles. Here’s what the case reveals about the requirements for scent trademark registration.

The trademark battle between Smashburger and In-N-Out Burger produced seven practical lessons about protecting restaurant brands and trade dress. Here’s what brand owners should learn.