Category: Trademark

If you are seeking to register a trademark, you must register your trademark with at least one Class of goods or services. Think of Classes as categories. On the application for registration, there is a section where you indicate which Class or Classes you want your trademark to be associated with. Currently, there are 45 […]

Brand management is crucial to the success of businesses in this internet, social media, and influencer age. While the term “brand” is a bit broader and free-flowing, at heart “branding,” is about “trademarking.” When managing your brands and trademarks, you need your marketing staff, but it is just as important to have experienced trademark lawyers […]

Trademark incontestability is a special status trademark. The process of obtaining incontestability involves filing with the US Patent and Trademark (“USPTO“) a form (with supporting documents) called a Section 15 Declaration of Incontestability. The Declaration can only be filed by the owner of a trademark, can only be filed if the trademark is listed on […]

We start by understanding that all trademarks must be registered in association with some product or service. For example, the trademark PEPSI is most highly associated with a beverage, and EXXON is associated with petroleum products. For purposes of administration and management, trademark offices around the world have subdivided the vast number of goods and […]

Trademarking your company name is almost always a good business decision. Over time and as they become more famous, trademarks are valuable business assets in and of themselves and have been proven to drive sales through customer loyalty, product identification, and the ability to help launch new products creating new revenue streams. Trademarks serve an […]

Trademark clearance searches are a crucial initial step in establishing and registering a trademark. If you think that you have created a good trademark — a word, phrase, design, logo, mark, etc. — it is essential to ensure that your proposed trademark is not already in existence and not already being used. Under trademark law, […]

Last week the United States Patent and Trademark Office (USPTO) suspended all trademark applications involving marks subject to refusal under 15 U.S.C. § 1052(c) (or “section 2(c)”) that are critical of government officials or public figures. This comes after the United States Court of Appeals for the Federal Circuit in In re Elster, 26 F.4th […]

Obtaining a Certificate of Registration for your trademark can signify a “job well done” and create a feeling of satisfaction. However, the work is not done. After your trademark is registered, like any other business asset, your trademark needs maintenance, nurturing, and protection. Experienced trademark attorneys — like those at Revision Legal — can help […]

Trademarks, certification marks, and collective membership marks are all types of marks that are used with products and services sold in commerce. Any of these can be words, phrases, symbols, designs, logos, and more. Further, each kind of mark can be registered with the US Patent and Trademark Office (“USPTO”). The same process is used […]

Yes, U.S.-based and licensed trademark attorneys can send cease and desist (“C&D”) letters internationally. Care must be taken, however. The owner of the trademark asking for a C&D letter to be sent must be able to verify ownership of the trademark. Further, it is best that the trademark in question is registered with the U.S. […]