Category: Trademark

Traditionally, legal scholars distinguish five types of trademarks. These are generally ranged on a spectrum from strongest to weakest. However, as discussed below, there are several other methods of distinguishing types of trademarks. And, when considering your company’s trademarking strategy, it is valuable to consider the other methods of differentiating trademark types. If you have […]

A “Trademark Statement of Use” is a legal document that provides sworn proof that a given trademark is being used in interstate commerce on the products or services with which the trademark is associated. More specifically, a Trademark Statement of Use is used with “intent-to-use” applications for federal trademark registration. If you have questions about […]

Trademarks are any sort of logo, word, phrase, design, mark, or another thing (such as a color) that identifies a unique manufacturer of a product or provider of a service. These identifying marks, words, logos, or designs become legally protected property once they begin being used in commerce. Trademarks are legally protected from being used […]

In general, there are five types of word or phrase trademarks that are on a spectrum of strength and distinctiveness: fanciful, arbitrary, suggestive, descriptive, and generic. Fanciful word trademarks are made-up words like EXXON and PEPSI. The words have no other meaning than the association that the words have with the product or service being […]

When your business is creating a new trademark, before beginning use, you must ensure that your trademark is not already being used AND that your proposed trademark is not “confusingly similar” to a trademark already in use. Why? First, if you use another company’s trademark without permission, you engage in trademark infringement. Your business will […]

The answer depends on the type of business. To begin, legally, you do not NEED a trademark lawyer when opening a new business. But, in general, it would probably be wise to consult a trademark attorney for a standard new business. Aside from trademarking your own logos, company name and phrases, you need to ensure […]

Trademarks are logos, designs, marks, phrases, or words that are used for commercial products and services. The purpose of a trademark is to identify in the minds of consumers the commercial source for the associated goods and services. For example, the Ford and Mercedes logos are placed on their respective vehicles to identify that these […]

The basic Trademark Class for a video game depends on the type of video game. Generally speaking, most often, computer-based video games involving software are listed in Class 009 and more traditional video game machines are most often registered in Class 028. There are other Classes that can be used in relation to video games. […]

If you have been searching “how much do trademark lawyers cost” — or something similar — the answer depends on what legal services you need. In general, trademark law firms provide about five types of legal services: There are other legal tasks that require the hiring of trademark lawyers such as registering trademarks at the […]

The cost to trademark a logo involves filing fees for registration with the US Patent and Trademark Office (“USPTO”) and attorneys’ fees. If you want to register a logo, call Revision Legal at 231-714-0100 or 855-473-8474. We are trademark and internet lawyers with proven experience in getting trademarks registered quickly and without complications. USPTO Fees […]