Category: Trademark

In general, there are five types of word or phrase trademarks that are on a spectrum of strength and distinctiveness: fanciful, arbitrary, suggestive, descriptive, and generic. Fanciful word trademarks are made-up words like EXXON and PEPSI. The words have no other meaning than the association that the words have with the product or service being […]

When your business is creating a new trademark, before beginning use, you must ensure that your trademark is not already being used AND that your proposed trademark is not “confusingly similar” to a trademark already in use. Why? First, if you use another company’s trademark without permission, you engage in trademark infringement. Your business will […]

The answer depends on the type of business. To begin, legally, you do not NEED a trademark lawyer when opening a new business. But, in general, it would probably be wise to consult a trademark attorney for a standard new business. Aside from trademarking your own logos, company name and phrases, you need to ensure […]

Trademarks are logos, designs, marks, phrases, or words that are used for commercial products and services. The purpose of a trademark is to identify in the minds of consumers the commercial source for the associated goods and services. For example, the Ford and Mercedes logos are placed on their respective vehicles to identify that these […]

The basic Trademark Class for a video game depends on the type of video game. Generally speaking, most often, computer-based video games involving software are listed in Class 009 and more traditional video game machines are most often registered in Class 028. There are other Classes that can be used in relation to video games. […]

If you have been searching “how much do trademark lawyers cost” — or something similar — the answer depends on what legal services you need. In general, trademark law firms provide about five types of legal services: There are other legal tasks that require the hiring of trademark lawyers such as registering trademarks at the […]

The cost to trademark a logo involves filing fees for registration with the US Patent and Trademark Office (“USPTO”) and attorneys’ fees. If you want to register a logo, call Revision Legal at 231-714-0100 or 855-473-8474. We are trademark and internet lawyers with proven experience in getting trademarks registered quickly and without complications. USPTO Fees […]

In basic terms, the definition of a trademark is a mark, design, logo, word, phrase, or something similar that identifies the commercial source of a product or service. “Commercial source” is just a general term that means the manufacturer or grower of a product or the provider of a service. Take, for example, the famous […]

As pretty much every applicant who has filed a trademark within the past few years already knows, the wait time to see your mark registered with the USPTO feels longer than it takes to grow a waist-length beard. Well, it seems that the USPTO has acknowledged our collective impatience and has issued a new rule […]

Last month, the Trademark Trial and Appeal Board (TTAB) denied a collection of trademark applications trying to register the word FUCK for various goods and services. The applicant for those trademarks, Erik Brunetti, had already won a case at the United States Supreme Court that allowed him to register the mark FUCT. In Iancu v. […]