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how to sell your business

How to Sell Your Business: 6 Mistakes to Avoid When Selling Your Online Business

By John DiGiacomo

Did your online business receive success, and now major corporations want to buy your business? Before you agree, know how to sell your business and avoid these 6 mistakes.

Do you own an online business that’s turned into a massive success over time?

If so, you might currently be fielding offers from major corporations that want to purchase your business and make it even bigger than it already is. Many of those offers might be very lucrative and could potentially change your financial situation and, to a larger degree, your life.

But before you decide to accept an offer from a buyer, you need to know how to sell your business. More specifically, you need to know how to avoid making a costly mistake that could come back to bite you later.

Here are 6 common mistakes that you’ll want to avoid when selling your online business.

1. Failing to Plan Ahead for a Future Sale

Many online business owners make a very crucial mistake long before they ever agree to sell their businesses. They fail to plan ahead for the possibility of a sale and end up paying the price for it.

From the moment you start running your business, keep accurate records and organize all the files related to your business. Consider what you might need at some point down the line if you ever decide to sell your business.

Selling an online business is a long process that involves digging through records and taking a good, long look at a business’ history. If your files are disorganized and all over the place, it could delay a sale or even put the kibosh on it.

2. Waiting Entirely Too Long to Sell

Your online business is your baby. You don’t want to sell it to just anyone, and you also don’t want to sell it when there’s still a chance for it to grow and become so much more profitable.

That’s all very understandable. But at the same time, you also don’t want to wait too long and miss out on the chance to sell your online business for top dollar.

You could end up missing out on a big payday if you put off selling your online business because you’re too attached to it. That doesn’t mean you need to jump at the first offer you receive. But it does mean you should carefully consider any offers that come in on it, even if it’s not technically on the market.

By taking this approach, you’ll avoid missing out on a small window of opportunity that could net you hundreds of thousands, if not millions, of dollars.

3. Picking the Wrong Broker to Handle a Sale

If you’ve never gone through the process of selling an online business on your own, you probably don’t have the first clue about how to sell your business.

You will, therefore, need to bring in a broker or a consultant who can help you walk through everything. For a fee, they’ll help sell your business to the highest bidder and get you a great return on the original investment you made in your company.

At least, that’s how things should work out. But unfortunately, far too many online business owners choose the wrong broker to handle a sale and end up losing out on money in the end.

Find an experienced broker with a clear plan in place for getting you maximum value for your online business. They should be prepared to do whatever it takes to ensure you’re happy with the entire selling process.

4. Choosing Not to Market Your Online Business to Buyers Yourself

While your broker or consultant should technically work on your behalf to promote your business to buyers, that doesn’t mean you should just hang back and do nothing.

No one–and we do mean no one–knows your online business like you do! So get out there and help sell it to anyone who might be interested in buying it. Allow the passion you have for your business to drive you as you work to make a sale.

This doesn’t mean you should step on your broker’s toes or go overboard when it comes to marketing your business. You could actually bring the value of your business down if you come across as looking desperate to sell.

But this is your business, after all. Do whatever you can to encourage buyers to make better offers than the ones that are coming in.

5. Putting a Price Tag on Your Business That’s Too High or Too Low

How much is your online business actually worth at the moment?

That’s a tough question to answer. But it’s a question you have to contemplate as you prepare to sell. If you attach a price tag to your business that’s too high, companies won’t be interested in it, and if it’s too low, you’ll miss out on making as much money on it as you should.

Use your broker’s knowledge and your own research to generate a price that falls somewhere in the sweet spot. You want to come up with a price you’re happy with for your business.

6. Agreeing to Sell Your Business to an Inexperienced Buyer

Once you sell your online business, it’ll be out of your hands.

But you will always have a connection to it. And in some cases, people might even associate the business with you.

That means you shouldn’t just sell your business to anyone. Look for a qualified buyer who has the experience it takes to move your business up in the world.

Try talking to those interested in buying your online business so that you can get a sense of what they plan to do with it. You won’t have much say in how they actually move forward. But it’ll be nice to gauge how you’re business is going to grow once it’s under new ownership.

Learn More About How to Sell Your Business Today

The only real way to learn how to sell your business is by actually doing it. You’re inevitably going to make a few small mistakes along the way. But it’s important to avoid the big ones that could cost you.

If you need help selling your business, obtain services that are designed to make online business sales a breeze. You’ll feel more confident in the decisions you make when you have a helping hand. Contact Revision Legal’s attorneys with the contact form on this page, or call us at 855-473-8474.

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