Tag: FTC

E-Commerce Deceptive Pricing: What All Online Sellers Need to Know

E-Commerce Deceptive Pricing: What All Online Sellers Need to Know

internet

In the United States, the Federal Trade Commission (FTC) is charged with protecting consumers in the marketplace. Section 5 of the FTC Act, 15 U.S.C. § 45(a)(1) prohibits companies from utilizing “unfair or deceptive acts or practices in or affecting commerce”. This standard has been applied to protect consumers from deceptive pricing schemes. With retail […]

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7 Reasons to Read FTC’s 2017 Privacy & Data Security Update

7 Reasons to Read FTC’s 2017 Privacy & Data Security Update

Data Breach

The Federal Trade Commission (“FTC”) recently released its 2017 Annual Privacy and Data Security Update (click here; for the direct link to the Update, click here and then click on the PDF link provided). We see seven compelling reasons to read the 2017 FTC Update and to take data breaches seriously: 1. The Number of […]

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FTC Issues Revised Online Endorsement Guidelines

FTC Issues Revised Online Endorsement Guidelines

FTC

As many know, the Federal Trade Commission (“FTC”) regulates unfair and deceptive business practices including such practices on the internet. One of the more vexing recent issues has been business use of “consumer” reviews, “likes,” rating systems and similar types of product and service endorsements on websites and on social media. In September 2017, the […]

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When Comparative Advertising Turns into Trade Disparagement

When Comparative Advertising Turns into Trade Disparagement

Advertising Law

One technique that companies often use to advertise their product or service is by drawing comparisons against their competitor’s product or service. This advertising technique is known as comparative advertising. Comparative advertising specifically identifies the competitor by name and highlights discrepancies in the quality of the competitor’s product or service compared to its own product […]

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