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Revision Legal partner, John DiGiacomo, presented at the Business Owners Speaker Series in Traverse City. He focused on how to minimize the risks of online marketing and social media for businesses. According to John, the biggest mistake companies make is not acquiring social media channels prior to launch. The second biggest mistake is not acquiring or claiming trademark rights on those social channels to protect your brand. Watch more below for the full discussion.
We’ve published previously on acquiring trademark rights on social media:
How to Trademark My Instagram Username
How to Claim Your Trademark as a Username on Twitter
How to Claim your Trademark as a Username on Facebook
Image credit: melodievj10
The answer is legally complicated since the Food and Drug Administration (“FDA”) has defined the term “healthy” to apply to foods, not dietary supplements. On the other hand, in some circumstances, certain types of oils — like olive oil — are now eligible to use the “healthy” label. Thus, if your supplement is an oil […]
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If nurtured properly, trademarks can continue to function indefinitely, bringing continued and increasing value to the owners. There are, however, ways that trademarks can be “lost.” As an example, a trademark can be abandoned through lack of use or can be lost to the general public through the process of genericide. That happens when the […]
Read more about Avoiding “Naked” Trademark Licensing With Superior Licensing Agreements
Social media influencing has become a big business. As such, influencers need experienced internet lawyers to help with their contracts and other legal needs. In early October 2025, there was a bit of a stir on the internet concerning claims that the Government of Israel, through its Ministry of Foreign Affairs, was paying social media […]
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