As reported in Beverage Daily, the Oregon Attorney General filed a petition to compel 5 Hour Energy to turn over its formula in a connection with a multi-state investigation into the energy drink’s safety and advertising.
In general, trade secrets are information, formulas, or patterns that 1) derive independent economic value from not being generally known and 2) are the subject of efforts reasonable to maintain their secrecy.
5 Hour energy claims it has complied with Oregon’s request by disclosing the ingredients in the drink, but refuses to turn over the exact amount of each ingredient fearing the release would damage its business. Trade secret cases can often place a business’ core product in the center stage and risk an entire business model.
If you are facing trade secret litigation, or would like to learn how to protect your trade secrets, contact Revision Legal today at 855-473-8474.
Online affiliate marketing is big business now. Affiliate marketing, of course, has been around for a long time. Basically, a business or a person agrees to promote and recommend a product, a brand of products, or even a whole business in exchange for various things of value. Generally, the affiliate does not actually sell the […]
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Yes, as long as the proposed trademark meets the other requirements for registration. U.S. trademark laws do not require that only the English language can be used for trademarks. However, whatever the language, trademarks must meet the legal requirements, including functionality, distinctiveness, uniqueness, etc. For example, every trademark must function as a trademark in that […]
Read more about Can I Trademark a Non-English Word or Phrase in the U.S.?
In a new ruling, a California federal judge has declared the entirety of California’s Age-Appropriate Design Code Act (“CAADCA”) to be unconstitutional. Cal. Civ. Code §§ 1798.99.28 et seq. See media report here and the Opinion here. The case is Netchoice, LLC. v. Bonta, Case No. 22-cv-08861-BLF (US N.Dist. Cal, March 13, 2025). The CAADCA […]
Read more about California’s Age-Appropriate Design Code Act Declared Wholly Unconstitutional