One of the more frequently asked questions that we receive is, “What are the benefits of trademark registration?” Trademark registration provides a mark owner with numerous benefits, the most relevant of which are:
1. Federal priority over all others to use the trademarked term in commerce in association with the sale of goods or services;
2. A presumption that the trademark is valid;
3. The ability to use the ® to put others on notice of your rights;
4. The ability to file a trademark infringement lawsuit in federal court under certain sections of the Lanham Act;
5. The ability to preclude the importation of infringing copies by recording your rights with the US Customs and Border Patrol;
6. The ability to rely on a US registration for priority in foreign registrations; and
7. The ability to obtain up to $2,000,000 in statutory damages per mark infringed in a trademark infringement lawsuit.
In light of these benefits, trademark registration is an important step in protecting the goodwill built into your brand and reducing consumer confusion in the marketplace.
Registering a trademark is one of the smartest investments you can make as a business owner. A trademark protects your brand, gives you exclusive rights to use your mark in commerce, and provides significant legal advantages — including a presumption of ownership and the ability to bring infringement claims in federal court. But many business […]
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Revision Legal’s Michigan trademark lawyers handle trademark registration, enforcement, oppositions, and litigation. Contact our trademark attorneys for a free consultation.
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