The Internet is no substitute for an experienced trademark attorney, according to an upcoming study conducted by University of North Carolina School of Law Assistant Professor Deborah Gerhardt and Professor Jon McClanahan.
Why can’t I just search for how to do it on the Internet?
We have amazing access to information to solving problems or seeking answers to questions thanks to the Internet. Whenever most of us have a question or want to learn about an unfamiliar topic, our first impulse is to do a quick search on the Internet. The Internet is a great resource when it comes to quick pieces of information, but it is no substitute for the expertise of a trademark lawyer.
Does hiring a trademark lawyer really make a difference?
According to Gerhardt and McClanahan’s study:
• Inexperienced trademark applicants without a lawyer saw their trademarks published only 57% of the time.
• Experienced trademark lawyers successfully published their clients’ trademarks 83% of the time.
So it makes a difference, but why else should I hire a trademark lawyer?
• Cost: Hiring a trademark lawyer the first time, will save you the time and money of having to repeat the process.
• Protection: Having your trademark published as soon as possible is the best way to protect yourself. It is crucial to get your trademark published the first time to avoid any potential disputes.
• U.S. Patent and Trademark Office Recommendation: The USPTO is in charge of publishing trademarks, and it recommends hiring an experienced trademark attorney.
• Enforcement after the fact: Getting your trademark published is just one step towards protecting yourself. You are still responsible for enforcing your trademark in the event of infringement. Having an experienced trademark lawyer publish your trademark can help reduce the future costs of enforcement and assist you in the enforcement process.
What do I do next?
Contact the experienced trademark lawyers of Revision Legal. They have the tools and expertise to publish your trademark and protect it in the future.