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social media for businesses

Social Media for Businesses: Risks and Rewards

By John DiGiacomo

Revision Legal partner, John DiGiacomo, presented at the Business Owners Speaker Series in Traverse City. He focused on how to minimize the risks of online marketing and social media for businesses. According to John, the biggest mistake companies make is not acquiring social media channels prior to launch. The second biggest mistake is not acquiring or claiming trademark rights on those social channels to protect your brand. Watch more below for the full discussion.

We’ve published previously on acquiring trademark rights on social media:

How to Trademark My Instagram Username

How to Claim Your Trademark as a Username on Twitter

How to Claim your Trademark as a Username on Facebook

Image credit: melodievj10


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