Category: Trademark

Spotting intellectual property violations early allows you to act before significant damage occurs. Here’s how to identify infringement and what steps to take.

From Coca-Cola to Apple, landmark trademark cases have shaped brand protection law. Here’s a look at the most significant and fascinating trademark disputes.

The key to trademark registration is distinctiveness — but many marks are rejected as merely descriptive. Here’s the difference and how courts draw the line.

Trademarks range from generic (no protection) to fanciful (strongest protection). Here’s a breakdown of all five types and what each means for registrability.

Descriptive trademarks require proof of acquired distinctiveness to register. Here’s how to demonstrate secondary meaning and overcome a descriptiveness rejection.

All registered trademarks are trademarks, but not all trademarks are registered. Here’s what the difference means for your legal rights and brand protection.

Choosing the right brand name affects trademark strength, registration success, and long-term protection. Here are four legal factors to consider before deciding.

Famous trademarks like Nike and Apple face unique online infringement risks. Here’s how well-known brands protect their marks online and what businesses can learn.

The description of goods and services in a trademark application must be specific and accurate. Here’s how to write descriptions that satisfy the USPTO.

Service marks protect services; trademarks protect goods. Both are registered with the USPTO and provide similar legal protections. Here’s the key distinction.