Category: Trademark

An online brand is only as strong as its legal protection. Here’s how to maximize trademark strength, online brand equity, and protection against infringement.

Trade names identify your business entity; trademarks protect your brand. Here’s the difference and how to determine which — or both — your business needs.

The Nice Classification system organizes trademarks into 45 classes. Here’s a guide to the international trademark classes and how to choose the right ones.

Nominative fair use allows use of another’s trademark to reference their product or service. Here’s how it differs from classic fair use and when it applies.

A Trademark Statement of Use must be filed to complete an intent-to-use application. Here’s everything you need to know about timing, requirements, and extensions.

A dead trademark has been abandoned or cancelled — but registering it isn’t always straightforward. Here’s what to consider before pursuing a dead mark.

The USPTO can refuse trademark registration if the mark is associated with unlawful activity. Here’s when this happens and how to respond to this type of refusal.

The trademark first sale doctrine limits a brand owner’s ability to control goods after their first authorized sale. Here’s how the doctrine works in practice.

Not all uses of another’s trademark constitute infringement — the First Amendment can protect artistic and expressive use. Here’s the legal test courts apply.

Jointly owning a trademark creates complex legal issues around licensing, enforcement, and transferability. Here’s what co-owners need to know before proceeding.