Category: Trademark

Trademarks range from generic (no protection) to fanciful (strongest protection). Here’s a breakdown of all five types and what each means for registrability.

Descriptive trademarks require proof of acquired distinctiveness to register. Here’s how to demonstrate secondary meaning and overcome a descriptiveness rejection.

All registered trademarks are trademarks, but not all trademarks are registered. Here’s what the difference means for your legal rights and brand protection.

Choosing the right brand name affects trademark strength, registration success, and long-term protection. Here are four legal factors to consider before deciding.

Famous trademarks like Nike and Apple face unique online infringement risks. Here’s how well-known brands protect their marks online and what businesses can learn.

The description of goods and services in a trademark application must be specific and accurate. Here’s how to write descriptions that satisfy the USPTO.

Service marks protect services; trademarks protect goods. Both are registered with the USPTO and provide similar legal protections. Here’s the key distinction.

US trademark registrations must be renewed at specific intervals to stay active. Here’s the full renewal schedule, what filings are required, and key deadlines.

An online brand is only as strong as its legal protection. Here’s how to maximize trademark strength, online brand equity, and protection against infringement.

The ® symbol indicates federal trademark registration. Here’s what it means legally, when you can use it, and the consequences of misusing the registered symbol.