Category: Trademark

Automated trademark filing services can miss critical legal issues that lead to rejection or weak protection. Here’s why you should think twice before using them.

Trademark strength determines how much legal protection your mark receives. Here’s the five-level trademark distinctiveness spectrum from fanciful to generic marks.

Japan’s post-registration opposition system lets third parties challenge trademarks after they register. Here’s how it works and what it means for international trademark holders.

Trademark priority is determined by first use in commerce, but secrecy around a launch can create risks. Here’s how to preserve your priority date without tipping off competitors.

The Apple vs. Samsung trade dress battle produced landmark rulings on protectable product design. Here’s what the case teaches about trademarking product appearance.

China’s trademark system has significant differences from the U.S. that catch foreign brand owners off guard. Here’s what to know before entering the Chinese market.

The USPTO’s Supplemental Register provides limited trademark protection for marks that aren’t yet distinctive enough for the Principal Register. Here’s when and how to use it.

Foreign brand owners registering trademarks in China face scams and unexpected liabilities. Here’s how to navigate Chinese trademark registration safely and protect your brand.

Japan now allows color marks to be registered as trademarks, following a global trend. Here’s what the change means for brand owners seeking international trademark protection.

Contributory trademark infringement holds parties liable for facilitating another’s infringement. Here’s how courts apply this doctrine and what it means for marketplaces and platforms.