Category: Trademark

McDonald’s filed intent to use trademark applications for its I’m Lovin’ It campaign slogans. Here’s what the filings reveal about how large brands manage trademark strategy.

Craft breweries face unique IP challenges around beer names, label designs, and trade dress. Here’s how to protect your brewery’s intellectual property before problems arise.

Filing a trademark before launching a product protects your brand and secures your priority date. Here’s why trademarks should be filed early and how intent to use applications help.

Section 1091 of the Lanham Act creates the Supplemental Register for marks that can’t yet qualify for the Principal Register. Here’s what it covers and when to use it.

Section 2(e)(1) of the Lanham Act bars registration of merely descriptive marks. Here’s how to respond to a descriptiveness office action and argue for registration.

15 USC 1052 sets out what trademarks can and cannot be registered on the Principal Register. Here’s a breakdown of each provision and what it means for trademark applicants.

Intent to use trademark applications let you reserve a mark before commercial use begins. Here are the key benefits of filing an ITU application and how the process works.

Tourism boards and regional organizations can use certification marks to brand geographic areas and membership programs. Here’s how certification marks work as a branding tool.

Certification marks have different requirements than standard trademarks, including restrictions on the mark owner’s use. Here’s what it takes to register and maintain a certification mark.

Trademark opposition and cancellation are powerful tools for protecting your brand from conflicting registrations. Here’s an overview of how TTAB proceedings work from start to finish.