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Internet Trademark Infringement

By Eric Misterovich

Internet trademark infringement is pervasive in the modern era. Whether it occurs in a domain name, in meta tags, or in keyword advertising, Internet trademark infringement can cause confusion in the marketplace and allow competitors to divert valuable traffic from your website or brand. Thankfully, there are many remedies for Internet trademark infringement.

For domain name trademark infringement, complainants may use the Uniform Domain Name Dispute Resolution Policy to recover a domain name that has been registered in bad faith. Alternatively, plaintiffs may use the Anticybersquatting Consumer Protection Act to obtain damages of up to $100,000 per domain name for cybersquatting.

For meta tag infringement, plaintiffs may use the Lanham Act, the federal trademark act, to assert a claim of trademark infringement and to obtain damages. Additionally, a plaintiff may claim under the Lanham Act and state law for unfair competition, which prohibits passing off and false designations of origin.

For keyword advertising infringement, plaintiffs may use the Lanham Act to assert a claim of trademark infringement. The case law concerning keyword advertising infringement claims have been in flux over the years, and most jurisdictions now allow claims only for the use of a trademark in ad text, not simply the use of a trademark to trigger an ad.

If you are facing Internet trademark infringement, contact the Internet trademark infringement lawyers at Revision Legal at 855-473-8474.

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