The New York Times reports that reputation management company Reputation.com is preparing to launch a new data vault that will allow consumers to use software permissions to control the release of their personal information to third party advertisers. The system would act as a gatekeeper for the release of personal information online; in exchange for coupons or other items of value offered by third party advertisers, a participant in the data vault program could release limited personal information. Additionally, participants in the program can pay to have their personal information removed from third party databases.
This new program is a part of an evolving trend of privacy-oriented information brokers. It will be interesting to see whether these private solutions will be enough to stave off congressional regulation, which seems to be inevitable.
As an online business owner, having a great product or service is just half the job. If people do not know your business exists, sales will not follow. That is why most online businesses invest in advertising. In the U.S., ads are closely regulated to protect consumers from being misled. If you advertise online, whether […]
Read more about 5 Advertising Laws Every Online Business Must Know
A single defamatory post can undo years of hard work. As the saying goes, bad news travels fast, and online defamation often lingers long after the damage is done. Defamatory content can take various forms, including fake reviews or misleading blog posts. Fortunately, in the same way the internet gives people room to express themselves, […]
Read more about Removing Online Defamatory Content: Your Legal Options
If you run a business or create content, you have likely encountered the term copyright, and chances are that you have wondered where copyright lines are drawn. Copyright mistakes are prevalent, especially in this digital age, where content can be instantly accessible. If you infringe on a copyright, the consequences can be severe. You may […]
Read more about 6 Copyright Mistakes That Could Cost Your Business