Tag: FTC

Deceptive pricing practices online violate FTC rules and state consumer protection laws. Here’s what e-commerce sellers need to know about legal pricing disclosure requirements.

The FTC’s annual Privacy and Data Security Update is essential reading for any business that collects consumer data. Here are 7 key takeaways.

Browsewrap and clickwrap agreements must be updated to remain legally enforceable as courts scrutinize their clarity. Here’s how to ensure your online agreements will hold up.

The FTC updated its endorsement guidelines to address influencer marketing and social media disclosures. Here’s what the revised guidelines require from brands and content creators.

The FTC Act prohibits unfair or deceptive acts and practices in commerce. Here’s how the FTC defines deceptive business practices and what enforcement actions the agency takes.

The FTC’s case against Equifax resulted in a landmark settlement after 147 million Americans had their data exposed. Here’s what businesses can learn.

One technique that companies often use to advertise their product or service is by drawing comparisons against their competitor’s product or service. This advertising technique is known as comparative advertising. Comparative advertising specifically identifies the competitor by name and highlights discrepancies in the quality of the competitor’s product or service compared to its own product […]