Trademark rights are created through the use of a mark in commerce. Consequently, trademark rights may exist even without trademark registration. Though this is the case, trademark registration provides numerous benefits, which make trademark registration a very attractive option. These benefits include:
These are just a few of the benefits available to owners of registered marks. If you are a Lansing-based business, contact one of our expert Lansing trademark attorneys today to discuss trademark registration. Our Lansing trademark lawyers can provide you with a reasonable fixed fee quote for trademark registration and trademark monitoring.
The answer to this question is complex and nuanced. In the last decade or so, it has become fashionable to insist there is some stark dichotomy between what a trademark is and what a brand is. But the difference is not as stark as some marketers would like you to believe. The traditional definition of […]
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The Circle R and the TM symbols both relate to trademarks and both can be physically placed on products, packaging, advertising materials, websites, etc. The Circle R symbol is an “R” enclosed in a circle (®). While both are trademark-related symbols, there are different eligibility requirements for use, meanings, and implications. Here is a quick […]
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E-commerce businesses must comply with federal and State-level advertising laws and regulations. This is true of any business. But e-commerce businesses face special challenges because there is a whole array of potential methods of innocently, accidentally, or intentionally violating advertising laws. These include the potential to engage in false and deceptive advertising practices, such as […]
Read more about Is Your E-Commerce Advertising in Compliance With Existing Laws?