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Revision Legal partner, John DiGiacomo, presented at the Business Owners Speaker Series in Traverse City. He focused on how to minimize the risks of online marketing and social media for businesses. According to John, the biggest mistake companies make is not acquiring social media channels prior to launch. The second biggest mistake is not acquiring or claiming trademark rights on those social channels to protect your brand. Watch more below for the full discussion.
We’ve published previously on acquiring trademark rights on social media:
How to Trademark My Instagram Username
How to Claim Your Trademark as a Username on Twitter
How to Claim your Trademark as a Username on Facebook
Image credit: melodievj10
The answer to this question is complex and nuanced. In the last decade or so, it has become fashionable to insist there is some stark dichotomy between what a trademark is and what a brand is. But the difference is not as stark as some marketers would like you to believe. The traditional definition of […]
Read more about Is a “Trademark” the Same Thing as a “Brand”?
The Circle R and the TM symbols both relate to trademarks and both can be physically placed on products, packaging, advertising materials, websites, etc. The Circle R symbol is an “R” enclosed in a circle (®). While both are trademark-related symbols, there are different eligibility requirements for use, meanings, and implications. Here is a quick […]
Read more about Trademarks: What is the Difference Between the Circle R and TM Symbols?
E-commerce businesses must comply with federal and State-level advertising laws and regulations. This is true of any business. But e-commerce businesses face special challenges because there is a whole array of potential methods of innocently, accidentally, or intentionally violating advertising laws. These include the potential to engage in false and deceptive advertising practices, such as […]
Read more about Is Your E-Commerce Advertising in Compliance With Existing Laws?