Revision Legal partner, John DiGiacomo, presented at the Business Owners Speaker Series in Traverse City. He focused on how to minimize the risks of online marketing and social media for businesses. According to John, the biggest mistake companies make is not acquiring social media channels prior to launch. The second biggest mistake is not acquiring or claiming trademark rights on those social channels to protect your brand. Watch more below for the full discussion.
We’ve published previously on acquiring trademark rights on social media:
Affiliate marketers face FTC disclosure requirements, false advertising liability, and data privacy obligations. Learn the best practices to stay legally compliant and protect your business.
Affiliate marketers can face legal liability for promoting defective or misleading products. Learn what the FTC requires, when you can be sued, and how to protect yourself.
The USPTO’s failure-to-function doctrine rejects trademarks that don’t identify a unique source. Learn what causes these refusals, why distinctiveness matters, and how to choose a stronger mark.