Partner
Revision Legal partner, John DiGiacomo, presented at the Business Owners Speaker Series in Traverse City. He focused on how to minimize the risks of online marketing and social media for businesses. According to John, the biggest mistake companies make is not acquiring social media channels prior to launch. The second biggest mistake is not acquiring or claiming trademark rights on those social channels to protect your brand. Watch more below for the full discussion.
We’ve published previously on acquiring trademark rights on social media:
How to Trademark My Instagram Username
How to Claim Your Trademark as a Username on Twitter
How to Claim your Trademark as a Username on Facebook
Image credit: melodievj10
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Read more about International Trademark Filing: The Madrid Protocol