When you make an application to register a trademark or service mark with the US Trademark Office, one step in the process is publishing your trademark in the Trademark Office’s Official Gazette (“TMOG”). Officially, this is known as “publishing for opposition.” As the name implies, the purpose of publication is to allow third parties to oppose registration.

The TMOG is published each Tuesday (online) and, with respect to trademarks published for opposition, the TMOG will show a depiction of the mark (in color if the trademark contains color), the identification of goods and/or services with which the mark will be associated and owner information.

Publication for opposition does not occur until near the end of the registration process. As such, applicants should see publication as a “good sign” since the Trademark Office will not publish a proposed trademark unless and until all of the requirements for registration have been satisfied. In brief summary of the process, about two to four months after an application for trademark registration is received, the Trademark Office will assign the application to an examining attorney. The examining attorney is tasked with ensuring that the application is complete and that the proposed trademark meets all of the statutory requirements for registration. Some of the legal requirements include verifying that the proposed trademark

• Is not already registered
• Is not confusingly similar to a trademark that is already registered
• Functions as a trademark
• Does not violate prohibitions (like use of a government flag as part of the trademark)
• And more

If the examining attorney is satisfied that the proposed trademark satisfies these and other legal requirements, then the examining attorney will schedule the trademark for publication. Thus, as noted, applicants should be encouraged if their proposed trademark is approved for publication.

Publication for opposition in the TMOG is for 30 days. As noted, the purpose of the publication is to provide notice to “the world” that the applicant seeks registration of this particular trademark and to allow third parties to object to registration.

To oppose a trademark registration, a third party must file a written document with the Trademark Office that is called a “Notice of Opposition.” Applicable fees must also be paid (currently $400 per Opposition). A Notice of Opposition can only be filed by persons or entities who “would be damaged by the registration of a mark on the Principal Register.” In practice, this means that Oppositions are mostly only filed by those persons/entities that own their own trademarks and who believe that the proposed trademark infringes or otherwise damages their trademark. The most common reason for an Opposition is the claim that the proposed trademark is too similar to an already-registered trademark.

A Notice of Opposition must be filed within 30 of the last publication date. If no Oppositions are filed, then the Trademark Office will typically issue a Certificate of Registration about six to eight weeks after the publication period ends.

However, if a Notice of Opposition is received, then the Trademark Office will engage in further examination of the trademark application. If a Notice of Opposition is filed, the Trademark Office notifies the applicant and the applicant has a chance to respond. It is essential that the applicant respond because, otherwise, the Trademark Office will assume that the trademark application is abandoned. Sometimes Oppositions can be resolved between the parties, but, often, Oppositions must be resolved through trial proceedings before the Trademark Trial & Appeal Board.

For more information or if you have questions about creating and registering a trademark or if you are facing an Opposition or want to file one, contact the trademark litigation attorneys at Revision Legal at 231-714-0100.