Category: Trademark

An IP audit confirms what intellectual property your business owns, whether you hold clear title, and whether it is protected. Here is what an audit covers and when to schedule one.

You have 30 days after publication in the Official Gazette to oppose a trademark application at the TTAB. Here is who can oppose, the grounds, deadlines, fees, and how the case unfolds.

Registering a trademark is one of the smartest investments you can make as a business owner. A trademark protects your brand, gives you exclusive rights to use your mark in commerce, and provides significant legal advantages — including a presumption of ownership and the ability to bring infringement claims in federal court. But many business […]

The USPTO’s failure-to-function doctrine rejects trademarks that don’t identify a unique source. Learn what causes these refusals, why distinctiveness matters, and how to choose a stronger mark.

If another business has registered your trademark, you may still have legal options. Learn how first-to-use rights, USPTO oppositions, and common law claims can protect your brand.

In today’s competitive market, your brand is one of your most valuable assets. People typically recognize your brand through its name and trademark. It is what makes your clients recognize your products and services, distinguishing them from others. Unfortunately, trademark infringement is a significant concern for businesses, particularly online businesses, where counterfeit goods or fake […]

When running a business, customers have various ways of finding you. In addition to visiting you at your physical location or DM-ing you on social media pages, customers may also find you through your domain name. It may also be the way customers remember you. That raises an important question for growing brands: Can a […]

A strong brand is the backbone of any successful e-commerce business. Your name, logo, and overall identity are what customers recognize and trust. When you have worked hard to build your brand, you should also consider protecting it. One way to do this is by registering a trademark, but you have to do it correctly. […]

Trademarks are one of the most valuable assets in a business. They represent and guard your reputation, your brand identity, and the trust you’ve built with customers over time. However, securing a trademark does not mean you have hit the jackpot. In fact, it is just the beginning of an ongoing responsibility. Trademarks can be […]

Choosing a brand name often feels creative and exciting, until the trademark process brings everything to a sudden stop. Many business owners usually assume that if a name looks different or uses a unique spelling, registration will be seamless. However, the reality is that the U.S. trademark system focuses on how consumers interpret the mark, […]