Category: Trademark

A trademark disclaimer removes protection from descriptive or generic elements of a mark. Here’s why the USPTO requires disclaimers and how they affect your trademark’s scope.

Trademark license agreements allow others to use your mark while protecting its value. Here’s what every trademark licensing agreement must include to be legally effective.

Trademark rights can be lost through abandonment if a mark goes unused or the owner fails to police it. Here’s how abandonment happens and how to protect yourself from claims.

Trade dress that is inherently distinctive can be protected without proving secondary meaning. Here’s how courts determine inherent distinctiveness in product and packaging design.

Fashion designers face challenges protecting trade dress because clothing elements are often functional. Here’s how trade dress law applies to fashion and what designers can protect.

Functional trade dress cannot be protected under trademark law. Here’s how courts determine functionality and what it means for businesses trying to protect product design.

Trade dress that isn’t inherently distinctive can still be protected if it has acquired secondary meaning. Here’s how to establish secondary meaning and what evidence courts require.

A website’s visual design and layout can qualify for trade dress protection if it’s distinctive. Here’s how trade dress law applies to websites and how to protect your site’s look.

Trade dress protection covers the visual appearance of products and packaging that identifies your brand. Here’s how to obtain and enforce trade dress rights under trademark law.

Registering a trademark is just the beginning. Here are three important steps trademark owners must take to maintain, monitor, and enforce their registered trademark rights.