The New York Times reports that reputation management company Reputation.com is preparing to launch a new data vault that will allow consumers to use software permissions to control the release of their personal information to third party advertisers. The system would act as a gatekeeper for the release of personal information online; in exchange for coupons or other items of value offered by third party advertisers, a participant in the data vault program could release limited personal information. Additionally, participants in the program can pay to have their personal information removed from third party databases.
This new program is a part of an evolving trend of privacy-oriented information brokers. It will be interesting to see whether these private solutions will be enough to stave off congressional regulation, which seems to be inevitable.
In May 2025, as part of a settlement of litigation involving college football, a new entity was created called the College Sports Commission (“CSC” or “Commission”). See news media reports here and here. Among many other purposes, the CSC will monitor and approve name, image, and likeness (“NIL”) agreements for college athletes. As the term […]
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Trademarks are words, designs, symbols, logos, and other things that are used/associated with goods or services that identify the specific commercial source of the goods/services. COCA-COLA, APPLE, and GUCCI are just a few famous examples. If COCA-COLA is on the bottle, consumers know what to expect from the beverage in the bottle. The same for […]
Read more about Is a “Fanciful” Trademark the Best Type of Trademark?
Getting an endorsement deal as a social media influencer may be a seminal event financially and for the progress of your career. However, the question always has to be asked whether your endorsement deal is fair. In other words, are you getting paid what you are worth? There are a number of factors that can […]
Read more about Is Your Social Media Influencer Endorsement Deal Fair?