The New York Times reports that reputation management company Reputation.com is preparing to launch a new data vault that will allow consumers to use software permissions to control the release of their personal information to third party advertisers. The system would act as a gatekeeper for the release of personal information online; in exchange for coupons or other items of value offered by third party advertisers, a participant in the data vault program could release limited personal information. Additionally, participants in the program can pay to have their personal information removed from third party databases.
This new program is a part of an evolving trend of privacy-oriented information brokers. It will be interesting to see whether these private solutions will be enough to stave off congressional regulation, which seems to be inevitable.
Online affiliate marketing is big business now. Affiliate marketing, of course, has been around for a long time. Basically, a business or a person agrees to promote and recommend a product, a brand of products, or even a whole business in exchange for various things of value. Generally, the affiliate does not actually sell the […]
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Yes, as long as the proposed trademark meets the other requirements for registration. U.S. trademark laws do not require that only the English language can be used for trademarks. However, whatever the language, trademarks must meet the legal requirements, including functionality, distinctiveness, uniqueness, etc. For example, every trademark must function as a trademark in that […]
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In a new ruling, a California federal judge has declared the entirety of California’s Age-Appropriate Design Code Act (“CAADCA”) to be unconstitutional. Cal. Civ. Code §§ 1798.99.28 et seq. See media report here and the Opinion here. The case is Netchoice, LLC. v. Bonta, Case No. 22-cv-08861-BLF (US N.Dist. Cal, March 13, 2025). The CAADCA […]
Read more about California’s Age-Appropriate Design Code Act Declared Wholly Unconstitutional