What is a Certification Trademark? featured image

What is a Certification Trademark?

by John DiGiacomo

Partner

Trademark

A certification trademark is a special type of trademark that certifies a product as having certain characteristics, qualities, or standing with regard to standards set by an organization, such as an industry group or governmental body. It is also used to certify a product or service as having met certain agreed-upon standards of performance or quality.

Certification trademarks provide several benefits. For one, they lend credibility to the product and give consumers a certain assurance that the product they are buying meets certain criteria or standards. This can help differentiate products or services from the competition, allowing consumers to make better-informed decisions. In addition, certification trademarks can reduce the risk of liability associated with product marketing, as they provide additional assurance that products have been tested and approved, thereby reducing potential legal risk.

Certification trademarks can also be used to protect a company’s intellectual property rights. By having a certification trademark associated with a product, it can be easier for the company to defend its product against counterfeiting and other similar kinds of legal claims.

Finally, certification trademarks can also provide companies with a way to increase the value of their products and services. By having a certification trademark associated with a product or service, it can help boost customer loyalty and attract more customers, as customers may be more likely to purchase products that are certified.

Overall, certification trademarks are an important tool for companies looking to protect their products and build customer loyalty. They can also help protect a company’s intellectual property rights and increase the value of their products and services.

If you are looking to register a certification trademark, contact Revision Legal today.

Extra, Extra!
Recent Posts

Fairness Factors For Your College NIL Agreement

Fairness Factors For Your College NIL Agreement

Corporate

In May 2025, as part of a settlement of litigation involving college football, a new entity was created called the College Sports Commission (“CSC” or “Commission”). See news media reports here and here. Among many other purposes, the CSC will monitor and approve name, image, and likeness (“NIL”) agreements for college athletes. As the term […]

Read more about Fairness Factors For Your College NIL Agreement

Is a “Fanciful” Trademark the Best Type of Trademark?

Is a “Fanciful” Trademark the Best Type of Trademark?

Trademark

Trademarks are words, designs, symbols, logos, and other things that are used/associated with goods or services that identify the specific commercial source of the goods/services. COCA-COLA, APPLE, and GUCCI are just a few famous examples. If COCA-COLA is on the bottle, consumers know what to expect from the beverage in the bottle. The same for […]

Read more about Is a “Fanciful” Trademark the Best Type of Trademark?

Put Revision Legal on your side