Social media influencing has become a big business. As such, influencers need experienced internet lawyers to help with their contracts and other legal needs.

In early October 2025, there was a bit of a stir on the internet concerning claims that the Government of Israel, through its Ministry of Foreign Affairs, was paying social media influencers about $7,000 per POST to comment favorably on Israel’s political, war, social, and economic policies. See Responsible Statecraft media report here. The $7,000-per-post figure was based on calculations and estimates taken from filings in the U.S. Foreign Agents Registration Act (“FARA”). The specific firms engaged are Bridges Partners and Havas Media Group. The invoices included with the FARA filing showed $900,000 being paid for an “Influencer Campaign” for 14-18 unnamed influencers to create content. Based on the FARA filings, it was estimated that the influencers were being paid about $7,000 per post. It is to be noted that others on social media have challenged the calculations, suggesting that the “real” number is/was about $400 to $500 per post.

Interestingly enough, the higher estimate is in line with some reports about what sums can be commanded by social media influencers. In this Business.com report, it is stated that payments are related to the size of the influencer’s following. The website divides influencers into five tiers and states:

“On average, nano influencers can earn $200 to $2,500 per post, micro $1,000 to $8,000, mid-tier $5,000 to $20,000, macro $15,000 to $45,000, and mega/celebrity influencers $35,000 to $1M+ per post”

There are several reasons why this issue is highlighted here by the Internet Law attorneys here at Revision Legal. First, as noted, social media influencing has become a big business with millions, if not billions, being spent every year. Second, this means that social media influencers are sought after by marketers and, even at a nano-influencing tier, can command significant payments. Third, it is important for influencers to “know what they are worth,” and this article tries to give some idea of what that worth is. Once influencers know how much they are worth, then they and their lawyer can ask whether the influencer agreement being presented is fair. Finally, it is important to recognize that influencers need competent legal assistance.

The process of becoming a paid influencer usually starts with communication from a marketer and the receipt of a draft influencer agreement. Influencers MUST have that agreement reviewed by experienced internet and social media lawyers. Understand that the draft agreement is NEGOTIABLE. That is, the agreement is NOT take-it-or-leave-it. And, if the agreement IS take-it-or-leave-it, you should reject it out of hand. You do not want to work for marketers who behave that badly.

How the agreement is worded is obviously important. This is why it is so important to hire good lawyers. For example, key definitions include how the term “post” is defined and how payment is determined. A flat-fee payment arrangement is fine, but maybe it can be negotiated so that the payment amount is tied to levels of engagement with a given post. A flat fee, for example, and escalating bonus payments if the post “goes viral.” As a counterexample, you do not want payment to be tied to the length of the post (since often a one-to-three-word post is typically more impactful than a 100-word post that no one will bother reading).

Contact the Internet Law and Social Media Attorneys at Revision Legal

For more information, contact the experienced Internet Law and Social Media Lawyers at Revision Legal. You can contact us through the form on this page or call (855) 473-8474.