Author Archives: Eric Misterovich

Supreme Court Rules On Disparaging Trademarks

Supreme Court Rules On Disparaging Trademarks

Trademarks

For decades, the USPTO has denied registration to trademarks that are disparaging and offensive to specific racial or ethnic groups under the disparagement clause of the Lanham Act. The United States Supreme Court recently weighed in on the long-running debate that has surrounded the federal registerability of disparaging trademarks based on ethnic slurs. While there […]

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What is the Trademark Registration Process?

What is the Trademark Registration Process?

Trademark Registration

Applying for federal trademark registration is typically a wise investment for individuals and businesses. The benefits that come with registration, including nationwide exclusivity to use your mark in connection with your goods or services, can be extremely valuable. But, the trademark registration process can be confusing. This post explains the trademark registration process for applications submitted […]

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Is the NAD Forum Right for Your Advertising Dispute?

Is the NAD Forum Right for Your Advertising Dispute?

Advertising Law

In certain advertising disputes, it may be possible and considerably more affordable to argue the advertising dispute before the National Advertising Division (NAD) of the Council of Better Business Bureaus, rather than taking the matter to court or to some other government entity. The NAD is a branch of the self-regulating Advertising Self-Regulatory Council (ASRC) […]

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When Comparative Advertising Turns into Trade Disparagement

When Comparative Advertising Turns into Trade Disparagement

Advertising Law

One technique that companies often use to advertise their product or service is by drawing comparisons against their competitor’s product or service. This advertising technique is known as comparative advertising. Comparative advertising specifically identifies the competitor by name and highlights discrepancies in the quality of the competitor’s product or service compared to its own product […]

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Cybersquatting and Domain Name Disputes | Internet Lawyers

Cybersquatting and Domain Name Disputes | Internet Lawyers

Cybersquatting Lawyer

What is cybersquatting? Cybersquatting, as defined by the Anticybersquatting Consumer Protection Act (15 U.S.C. 1125(d)): is the registration, trafficking in, or use of a domain name that is either identical or confusingly similar to a distinctive trademark or is confusingly similar to or dilutive of a famous trademark. In simpler terms, cybersquatting occurs where one […]

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